It’s not news if you know me that I’m a fan of Twitter. In fact, I’d say Twitter was the smartest thing I did in 2008! So, when Twitter friend Anthony Coppedge gave me the chance to review his e-Book, “The Reason Your Church Must Twitter”, I grabbed it!
Let me say it here, this book is brilliant! With vision like his, Coppedge is a huge asset to churches who will listen.
Twitter has advanced ministry connections for me on a personal level, but Coppedge goes further and proposes using Twitter as the next mass communication tool for your congregation. Twitter can be set up to your cell phone. Messages go right from your fingertips to their cell phone. Imagine every group in your church receiving the messages intended for them in an instant. No waiting until they open an email, “if” they open it.
But Twitter can be used as more than just a ‘megaphone’, Coppedge contends that Twitter can also be leveraged as a conversation where the congregation is privy to the nuances of the pastor’s day to day experiences. “This “humanizing” of a leader is often a missing element in the connection between the church leadership and its congregants.” Especially in larger churches where it is unlikely that a personal connection can happen, Twitter can personalize the pastor, or other staff with whom they are connected.
The simplicity of Twitter makes it possible to connect with your volunteers more often, and more conveniently. As any leader knows, connection with volunteers is key! Who wouldn’t want a tool that makes it so easy? “My experiences have brought me to the conclusion that ministry leadership staff should spend a good 20%-30% of their time each week connecting with volunteers in order to build strong relationships.”
Speaking of simplicity, Coppedge has included an in-depth chapter on how-to get started on Twitter.
Look for “The Reason Your Church Must Twitter” to be released tomorrow, Friday, January 16th! It’s a steal at $5. And for $5 you can share it with your volunteers!