Social Media Workshop – Sticky Church

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Here are a few notes from the Social Media workshop at the Sticky Church conference hosted by Suncrest last week. Countless media exist, and the experience of our group was varied, so we decided to focus on a few major SM ideas. Handout available here.

Why suggest the church use Social Media? It is a fact that being online has become a natural communication channel in today’s culture. Our approach is that we want to go where people are gathering, not just expecting them all to come to us.

A few ways the church can implement Social Media:

1. website

  • Podcast your sermon

2. blogging

  • Lead Pastor blogging tips from Greg Lee included: Find an Audience, a Groove, a Voice, a Conversation, a Partner

3. facebook

  • Create a church facebook page, invite attenders to join in

4. twitter

  • Microblogging tool that has grown over 1000% in the last year
  • Similar to blogging except 140 characters or less

5. tokbox

  • Especially good for online small groups – also demo’d at workshop to bring in 3 Panel members listed below.

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Panel Interview – I met all 3 using Social Media

DJ Chuang (Upper Left)
Spoke on new technologies and helping church leaders become aware of them. He oversees Digital @ Leadership Network, a blog dedicated to this very topic.

Tony Steward (Lower Right)
Shared some powerful lifechange stories (from social media sources) he’s been able to hear in his role as online community pastor at lifechurch.tv.

Cynthia Ware (Upper Right)
Talked to us about social media traits/values shaping ministry. A few values she discussed were – Interactivity, Decentralization and Mobility of Social Media.

Social media is not an end in itself, but a tool that can be leveraged for Kingdom advancement.

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Sold!… on Twitter – an update

appleIn a previous post I told how the salesperson in the Apple store shrugged off Twitter, in fact called twitterers narcissistic. Since this is the only Apple store within a reasonable driving distance, I returned there to buy my new computer last week.

I bumped into the same salesperson who said, “Hey you’re the twitter person, aren’t you? I’m on twitter now and can see the advantages of having an account.” I was tempted to ask him his twitter name to verify, but decided I didn’t care if he liked twitter after all.  Maybe he just realized it’s not a good sales move to poke holes in something you’ve never tried, especially when your customer mentions it!

Well, I have my new MacBook Pro and really like it, except I about lost my mind trying to copy and paste. ; )  Thanks to all my Mac-using friends who convinced me to change my “computer-orientation”, I now know – use two fingers on the touchpad. Still have to learn all the shortcuts. Feel free to leave me your fav ones in the comments!

Next item – convince the Apple store ‘geniuses’ to help us via web video.  They could do 1-on-1, and even classes remotely. Don’t know about you, but I’d much rather get help from home than driving there. They aren’t close enough

Sticky Church Conference

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Does it matter how many people are coming through YOUR front door if YOUR back door is wide open?

There are plenty of ways to get people to come to church.  Keeping them there is another matter.  Many of our churches seem more like Teflon than Velcro.  So what will it take to make your church Sticky???

Find out at the One-Day Special Sticky Church Conference hosted by Suncrest Christian Church!!

Sticky Church is a “can’t miss” event with main speakers Larry Osborne, Dave Ferguson and Scott Chapman! The reasonable cost also includes 12 practical workshops! Check it out and register now – just click on the picture.

Social Media Workshop!!!!
Live interviews via webcast with DJ Chuang , Tony Steward and Cynthia Ware !

I am thrilled to lead a workshop along with Greg Lee that includes interviewing three great friends I’ve made through Social Media.

DJ Chuang is a Director at Leadership Network, launching digital initiatives, and connecting multi-site churches, and Asian American churches.

Tony Steward is the Online Community Pastor at LifeChurch.tv using Social Media to connect with the internet campus community.

Cynthia Ware has served in pastoral  ministry for 20 years.  Her blog, The Digital Sanctuary, encourages Christian leaders to embrace and employ new media technologies to serve the Kingdom of God.

Hope to see you on March 31st!


The Reason Your Church Must Twitter – A Review

It’s not news if you know me that I’m a fan of Twitter.  In fact, I’d say Twitter was the smartest thing I did in 2008!  So, when Twitter friend Anthony Coppedge gave me the chance to review his e-Book, “The Reason Your Church Must Twitter”, I grabbed it!

Let me say it here, this book is brilliant!  With vision like his, Coppedge is a huge asset to churches who will listen.twittercover_small

Twitter has advanced ministry connections for me on a personal level, but Coppedge goes further and proposes using Twitter as the next mass communication tool for your congregation. Twitter can be set up to your cell phone. Messages go right from your fingertips to their cell phone. Imagine every group in your church receiving the messages intended for them in an instant. No waiting until they open an email, “if” they open it.

But Twitter can be used as more than just a ‘megaphone’, Coppedge contends that Twitter can also be leveraged as a conversation where the congregation is privy to the nuances of the pastor’s day to day experiences. “This “humanizing” of a leader is often a missing element in the connection between the church leadership and its congregants. Especially in larger churches where it is unlikely that a personal connection can happen, Twitter can personalize the pastor, or other staff with whom they are connected.

The simplicity of Twitter makes it possible to connect with your volunteers more often, and more conveniently. As any leader knows, connection with volunteers is key! Who wouldn’t want a tool that makes it so easy? “My experiences have brought me to the conclusion that ministry leadership staff should spend a good 20%-30% of their time each week connecting with volunteers in order to build strong relationships.”

Speaking of simplicity, Coppedge has included an in-depth chapter on how-to get started on Twitter.

Simply brilliant!

Look for “The Reason Your Church Must Twitter” to be released tomorrow, Friday, January 16th! It’s a steal at $5.   And for $5 you can share it with your volunteers!

twitter me

It’s no secret that I love twitter. And I am not alone! Twitter use grew by over 700% in 2008. So, my question…

Have you tried twitter yet?

If you don’t know why you should twitter, you need to see Scott William’s

50 Things Twitterers Like About Twitter!

See what all the buzz is for yourself. It’s easy to start, just go to twitter.com and sign up for an account today. I know you’ll be glad you did. If you already tweet, be sure to share this list with your friends who don’t.

Internet Campus Blueprints

blueprintsHave you ever started a building project only to realize that you don’t have all the tools or equipment necessary to do the job?  The best place to begin to look for help is from someone who has already successfully built something similar.

Is your church considering launching an Internet Campus? Looking for some answers from seasoned veterans in online ministry? Then it’s critical you stop by Tony Steward’s blog for the Internet Campus “Starter Kit” today! Tony is the Online Community Pastor for LifeChurch.tv.  There’s a great discussion including some uber-practical questions, comments and answers to things you may be wondering about.  Also a step-by-step plan on how to get started. Join the discussion now.

Just as there are many ministry models and programmatic methods in the Church today, they way that church can be conducted online has many possibilities. That said, most people when they ask the question, “How do we start an internet campus?” are asking it from the angle of a new program (or program extension) they are considering launching. Honestly that is a great starting point, but the reality of the internet is that it is both a broadcasting channel and a gathering point. And as churches start Internet Campuses people will come for the broadcast and stay for the community. If a church just pushes their video and is never present and accessible virtually to the people who gather, they act rude and self-centered without even knowing it.