Crush It!

Develop Your Social Media Strategy

Looking for a quick read on how to develop a Social Media plan…then this book is for you.  Author Gary Vaynerchuk keeps it simple and focused. Vaynerchuk doesn’t waste time with facebook and twitter “how-to’s”, stating that there are too many online resources that can help do that. Rather, he lays out a step-by-step strategy for branding yourself through(mostly free!) social networking tools.

Gary’s three rules for success

  1. love your family
  2. work superhard
  3. live your passion

Lots of good information like how to build your personal brand based on your passion, how to choose a platform… The running theme seems to be authenticity. What is YOUR passion, be true to yourself. My favorite is Chapter 9: title is “The Best Marketing Strategy Ever”. The entire chapter is one word – CARE. Powerful.

You can read Crush It! in one sitting, but you’ll be referring to it over and over as you create and implement your Social Media plan.

Synergy 2010 – Social Media Round Table

Social Media Round Table

Thanks to all who attended the Social Media Round Table – you were a great group with good questions. Please use the comments below if you have any questions or feedback for me from the session. Here are the notes I promised you today. I would love to hear how you are implementing these tools in your church or organization.

To see all the tweets from Synergy 2010, do a search for #Synergy2010 in twitter, or click here to see them (most recent first). I saw your tweets from our breakout, great job!

Twitter is NOT all about food. Next time I’ll eat lunch before I speak. =)

Social Media in Ministry

I am looking forward to speaking at Synergy 2010 with ministry leaders and pastors on using Social Media in ministry. Synergy is all about connecting with others leading ministry and sharing best practices and resources. I need your feedback to create the most practical approach. Check out Synergy’s fanpage. Register today! Would love to meet you there!

  1. If you are new-ish to Social Media, I would love to hear what questions you have.
  2. If you have some experience using Social Media in ministry, would love to hear what is working for you.

Please leave comments below. It may help to know your ministry area, but it’s not required. Thanks!

Image by Wordle.

Babel – Start a Conversation in 45 Languages!


Team Digerati at is always thinking ahead with new ideas and using new technologies, all to reach out and build the Kingdom. Their newest project,, makes online chatting with a global audience as easy as entering your name and choosing a language (45 to pick from).


This tool is priceless as online ministry continues to scramble to meet the trends of an online generation. Best of all, is available for free. Thinking of beginning an online service or ministry? Then checking out this new tool is a must!  Just go to and invite a few friends. Simple!


Inviting twitter and facebook friends is a nice built-in feature! Follow on twitter for the latest news.

Way to go Team Digerati!!

Small Groups and Social Media

Wordle: small groups

Are you a group leader who connects with members through the week on facebook? Are you a group director that has established a facebook group for your coaching team? Do you have a group twitter or blog? Does your group connect through online bible applications like YouVersion?  Are you a group that has created a ning page?  If you have other ideas… the rest of us small group leaders would love to hear them. Maybe you know of someone else who’s using Social Media to enhance their ministry? Please have them share their thoughts with us as well.

Just enter in the comments below. This can be an amazing resource for small group ministries!

Circles of Influence

facebookFor the past two weeks, my online group has reached out, and prayed for, twitter followers and facebook friends during our regular meeting time…inspired by our leader, Tony Steward, and this missional challenge from LifeChurch’s ChurchOnline.  We individually posted on both forums that we would pray for anyone who gave us a prayer request over the next 30 minutes. We responded to all requests by praying right then online.  We typically found that twitter followers responded to our tweets with their prayer request in a Direct Message. On facebook, we found we had more success initiating individual chats with online friends and offering prayer. From time to time we came back to our TokBox room (where our group meets) to share how things were going. We pretty much typed our fingers off lifting folks in prayer, and went closer to an hour than our intended 1/2 hour because it was so inspiring!

As much as I enjoyed, and was inspired by, this mission, it caused me to think about my circle of influence on these two sites. Please don’t get me wrong, I love praying for those who are in ministry and those who are following Christ. But wouldn’t it be powerful if I was offering prayer to an unbeliever? Or to someone wondering how people live out their love for Christ? Most people, unbelievers included, are open to being prayed for. twitter_logo_header

Church leaders, as we look to using Social Media as a means of communicating, connecting, and reaching out, lets remember to embrace (follow/friend) those who may not hold our same beliefs. Search out and accept people from all walks and beliefs. In fact, maybe it’s time to reconsider your circle of influence both on and offline.

Social Media Workshop – Sticky Church


Here are a few notes from the Social Media workshop at the Sticky Church conference hosted by Suncrest last week. Countless media exist, and the experience of our group was varied, so we decided to focus on a few major SM ideas. Handout available here.

Why suggest the church use Social Media? It is a fact that being online has become a natural communication channel in today’s culture. Our approach is that we want to go where people are gathering, not just expecting them all to come to us.

A few ways the church can implement Social Media:

1. website

  • Podcast your sermon

2. blogging

  • Lead Pastor blogging tips from Greg Lee included: Find an Audience, a Groove, a Voice, a Conversation, a Partner

3. facebook

  • Create a church facebook page, invite attenders to join in

4. twitter

  • Microblogging tool that has grown over 1000% in the last year
  • Similar to blogging except 140 characters or less

5. tokbox

  • Especially good for online small groups – also demo’d at workshop to bring in 3 Panel members listed below.


Panel Interview – I met all 3 using Social Media

DJ Chuang (Upper Left)
Spoke on new technologies and helping church leaders become aware of them. He oversees Digital @ Leadership Network, a blog dedicated to this very topic.

Tony Steward (Lower Right)
Shared some powerful lifechange stories (from social media sources) he’s been able to hear in his role as online community pastor at

Cynthia Ware (Upper Right)
Talked to us about social media traits/values shaping ministry. A few values she discussed were – Interactivity, Decentralization and Mobility of Social Media.

Social media is not an end in itself, but a tool that can be leveraged for Kingdom advancement.

Sold!… on Twitter – an update

appleIn a previous post I told how the salesperson in the Apple store shrugged off Twitter, in fact called twitterers narcissistic. Since this is the only Apple store within a reasonable driving distance, I returned there to buy my new computer last week.

I bumped into the same salesperson who said, “Hey you’re the twitter person, aren’t you? I’m on twitter now and can see the advantages of having an account.” I was tempted to ask him his twitter name to verify, but decided I didn’t care if he liked twitter after all.  Maybe he just realized it’s not a good sales move to poke holes in something you’ve never tried, especially when your customer mentions it!

Well, I have my new MacBook Pro and really like it, except I about lost my mind trying to copy and paste. ; )  Thanks to all my Mac-using friends who convinced me to change my “computer-orientation”, I now know – use two fingers on the touchpad. Still have to learn all the shortcuts. Feel free to leave me your fav ones in the comments!

Next item – convince the Apple store ‘geniuses’ to help us via web video.  They could do 1-on-1, and even classes remotely. Don’t know about you, but I’d much rather get help from home than driving there. They aren’t close enough