Develop Your Social Media Strategy
Looking for a quick read on how to develop a Social Media plan…then this book is for you. Author Gary Vaynerchuk keeps it simple and focused. Vaynerchuk doesn’t waste time with facebook and twitter “how-to’s”, stating that there are too many online resources that can help do that. Rather, he lays out a step-by-step strategy for branding yourself through(mostly free!) social networking tools.
Gary’s three rules for success
- love your family
- work superhard
- live your passion
Lots of good information like how to build your personal brand based on your passion, how to choose a platform… The running theme seems to be authenticity. What is YOUR passion, be true to yourself. My favorite is Chapter 9: title is “The Best Marketing Strategy Ever”. The entire chapter is one word – CARE. Powerful.
You can read Crush It! in one sitting, but you’ll be referring to it over and over as you create and implement your Social Media plan.